B2B Event Marketers in tech are a special breed. We believe in the power of data-driven marketing, and we are gifted with the power of creating profitable relationships through events and experiences. We tie events to campaigns and campaigns to pipeline and pipeline to revenue. We do the logistics because the experience matters, but we are event marketers because we add value to the business and we are value creators.
Contributors to B2B Event Marketers are savvy marketing professionals looking to share insights, best practices, ideas, and stories with peers who can learn from their mistakes and successes and uplevel the event industry.
B2B Event Marketer seeks content about demand gen and lead gen event strategies and tactics, ABM event programs, sales and marketing partnerships to drive revenue, customer advocacy programs, and upskilling event managers to be marketers. Contributions focused on event management, event logistics, venues, or destinations will not be considered.
We do not accept sales, promotional, or advertorial content of any kind, though suppliers are welcome to submit contributions. The author profile will be at the bottom of the article and a link to the author's LinkedIn profile and a company URL are permitted.
Article submissions should be a minimum of 300 words. Infographics, interviews, Q&A, and case studies are accepted if the content is relevant and would be of interest to our audience.
If 80% of your revenue comes form 20% of your customer, why are you spending so much time, effort, and money on large-scale events to attract new leads? This month's topic will dig into the benefits of incorporating an ABM event strategy into your overall portfolio to drive more revenue with existing customers.
It's a whole new world of 3rd Party Events. Getting back in the groove of a tradeshow booth or off-floor activation, paired with virtual or hybrid components will not be an easy road. The resources, content, and budget needed to pull off a robust 2022 strategy will take a significant investment from the entire company.
Any demand gen marketer knows that sales reps love field events! But crafting affordable, repeatable, trackable, revenue-driving field events to drive home key marketing messages and drive sales is not easy. This month's feature will explore field events that optimize participation and create profitable relationships.
As Q1 comes to an end, budgets and program planning are kicking into high gear for the second half of 2022. The thematic focus of this month is all about strategic alignment, budget planning, and adaptability in a post-pandemic world.
OKRs, KPIs, data integrity, metrics, dashboards, ROI... but what really matters is: Are you driving revenue with your events? This month's theme will explore how companies are tracking the impact of marketing events, including influenced pipeline, marketing sourced pipeline, and multi-touch attribution.
More and more, companies are tying their marketing programs to nonprofits, social initiatives, or environmental causes (or all three). How does this affect your company, your reputation, and your community of customers?
B2B Event Marketer: The go-to resource for revenue-driven B2B Event Marketers in tech to find and share inspiration, ideas, best practices, and resources to create events that bring measurable business value, and develop teams that understand how to create marketing events that support company growth.
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